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With its acquisition by MarineMax, Cruisers president says future is bright for Oconto boat builder

BY Kent Tempus at the Green Bay Press-Gazette

The Green Bay Press-Gazette wrote about MarineMax’s acquisition of Cruisers Yachts and how the transaction has poised the company for significant growth and helped secured its future in Oconto, WI. 

In a presentation before the Oconto City Council on April 19, 2022, long-time president Mark Pedersen said the sale to MarineMax was “a very unique situation for this community,” and wanted council members to feel comfortable with what’s been accomplished by what he termed “a great marriage.”

“Never has a manufacturer married up with a supply chain,” he said. “This is something different, something new, and I think the industry is looking at it as a major plus for MarineMax and for us.”
Clearwater, Florida-based MarineMax purchased Cruisers’ parent company, KCS International, from Oconto native K.C. Stock. In the 28 years he owned the company, Cruiser’s became one of the world’s top manufacturers of premium yachts.

Just before it bought KCS International, MarineMax also purchased much of the Marquis Yachts’ facilities in Pulaski, which was in the process of shutting down at the time. It now has 150 employees in Pulaski, and 350 in Oconto.

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