MarineMax Expands Further into the Florida Keys

CLEARWATER, FL (March 20, 2024) – MarineMax, the world's largest recreational boat and yacht retailer, announced it's expanding its footprint to Islamorada, Florida, with the addition of Native Marine. 
Native Marine was founded by Florida Keys natives Tommy, Sarah, and Brett Brashares. As an authorized Boston Whaler and Mercury Marine dealer, they have served the boating community from Tavernier to Key West. With deep roots in the Florida Keys, they have cultivated a genuine understanding of the area, its people, and the unique boating lifestyle that defines this coastal paradise. 

  • Islamorada location
    Christian Gonzalez, MarineMax District President, comments, "We are thrilled to welcome Native Marine into the MarineMax family. This aligns seamlessly with our mission to offer an unmatched boating lifestyle to enthusiasts across Florida. Native Marine's dedication to customer satisfaction and their deep roots in the local community make them an ideal addition to the MarineMax network."
The expanded MarineMax presence in Islamorada will provide customers with an even wider range of services, including maintenance, repairs, boating accessories, and marina space with 11 racks and plans to expand. Customers can expect the same high standards of quality and expertise that MarineMax is renowned for, coupled with the personalized touch that Native Marine has consistently delivered.
Tommy Brashares, President/Founder of Native Marine, comments, "Joining forces with MarineMax opens up new opportunities for Native Marine and our valued customers. We are excited to combine the best of both worlds, combining Native Marine's local expertise with MarineMax's global resources. Together, we will continue elevating the Florida Keys' boating experience."
Boston Whaler boat in the water by sandbar with people and dog around

Find Your Perfect Boat Today

Start your search for the boat that has it all for your lifestyle! Explore premium new, used, and brokerage boats.
Search Boats
phone and tablet sitting on a wooden table with social media opened up

Let's Get Social 👍

We want to hear from you! Share your boating photos and videos. You may even get featured on one of our channels, along with the latest news from across the boating industry, fun stories from fellow boating enthusiasts, and much more!
Follow Us
MarineMax Lifestyles

The Boating Lifestyles Blog

Browse hundreds of articles on customer stories, tips, trends, gear, amazing boating locations and more found in our Blog.
Explore Boating Articles