AUBREY, TX (March 1, 2022) – The luxury day-boat brand Aviara, manufactured by MasterCraft Boat Holding Inc., joins the lineup of models for both MarineMax Texas Mastercraft locations in Fort Worth and Aubrey.

Jimmy Harvell, President of MarineMax Texas MasterCraft, comments, “We are extremely excited to add Aviara to our already prestigious lineup. Texas MasterCraft is recognized annually as the largest MasterCraft dealer globally, and the extended partnership with Aviara aligns with our vision. It expands the variety of models we can offer our customers and provides an excellent luxury-day-boat option.”

Aviara boats create an elevated open water experience by fusing progressive style and effortless comfort in every model. They’re focused on custom production of vessels 30-feet and over with premium components, unrivaled ergonomics, and designs fine-tuned for effortless control. The brand prides itself on commanding excellence for forward-thinking boaters.

MarineMax Texas Mastercraft in Fort Worth and Aubrey are hosting an open house March 4 and an on-water boat show March 5. Customers will have the chance to explore new Aviara models and shop from the most extensive selection of MasterCraft boats. For more information or to RSVP check out the events section on the MarineMax website.