MarineMax Participates in Fort Lauderdale International Boat Show
Abbey Heimensen, MarineMax Director of Marketing, comments, “The Fort Lauderdale International Boat Show is an iconic event in the boating community. While this year may look a little different, we are committed to connecting with customers who attend the show with the boat of their dreams. And, this year, we know that many people would still like to see what’s going on, even if they can’t make it in person. That is why we’re hosting the Exclusive Sales Event online to shop in conjunction with the physical show. With an investment in leading-edge digital capabilities, consumers can safely shop hundreds of boats from the comfort of their homes.”
The Fort Lauderdale International Boat Show takes place from October 28 to November 1 in Fort Lauderdale, Florida. For those attending in person, the health and safety of visitors, exhibitors, and staff is of the utmost importance and, as such, will follow industry-wide AllSecure standards created and implemented by Informa, who organizes over 500 large-scale events markets across the globe. Find more information about protocols here.
There are two ways to enjoy the show, either in person or online. Attend the show in-person by scheduling a showing of the boats and yachts in which you’re interested. Most manufacturers require appointments to board vessels and interact with the brand representatives. Or you can opt to shop online at MarineMax’s “Exclusive Sales Event” and gain access to the boats at the show plus hundreds more available at MarineMax’s 60+ locations with the same boat show savings and incentives. Online shoppers will have access to take virtual tours, chat online with specialists, and place a digital deposit to hold the boat of their dreams. Event attendees will also have access to a video series designed specifically for boaters.
Heimensen continues, “both in-person and online attendees can expect to see the latest models from our top brands, including Ocean Alexander, Azimut, Galeon, Boston Whaler, Aviara, Sea Ray, and more. We have team members at the show to assist, and the online chat will be open to answering questions online. We’re looking forward to an exciting weekend!”