Personalize Your Boat Shopping Experience with MarineMax
- Company Committed to Enhancing the Boating Experience -
The company recently announced website enhancements that include allowing users to create an account to personalize their shopping experience. Users can now create a profile, set website preferences, save favorite boats and yachts, and access a pre-filtered "similar boats" section. With more new features planned to roll out this summer, the MarineMax website is something to keep an eye on.
Brett McGill, Chief Executive Officer and President of MarineMax, Inc., stated, "our mission has always been to provide the world's best pleasure boating experience on the water, in our stores and online. And to truly provide the BEST experience, we continue to look to the future and plan for the changing tides."
The roots of MarineMax date back 40 years when a group of America's leading boat retailers decided the boating industry needed change. By uniting companies, they leveraged the efficiency of operations while sharing best practices on everything from insurance to mobile boat-servicing. It allowed team members to focus on the most important thing: getting customers out on the water. MarineMax pioneered the "online boat show" experience, hosting seven virtual events over the past few years. Features such as live online chat and options to place a boat on hold have become standard practice on the MarineMax websites. And with the purchase of the Boatyard digital platform and development of the MarineMax app, customers can interact with their dealership 24/7 via their mobile phone. The latest rollout includes an option for customers to create a profile on MarineMax.com and personalize their experience even further. The app and website are synced together by the use of a single login feature to make it even easier for boaters to transition from shopper to owner.
McGill comments, "as MarineMax continues to leverage its investments in technology, the addition of Boatyard and our website enhancements are a key focus for the organization. MarineMax’s digital experiences are business growth accelerators in our evolving strategy to enhance and further transform the boating experience."
Once again, MarineMax is changing the way customers experience boating with the evolution and implementation of new technologies to keep customers, team members, business partners, and communities connected to the boating lifestyle. The entire boat shopping experience can now be completed without stepping foot into a dealership. By using digital resources to virtually walk through a boat, securely document the transaction and obtain signatures, coordinate spot deliveries, and set up online boat orientations, a new owner can take delivery and be on the water in no time.
McGill stated, "our leading digital capabilities have advanced our capability to connect with customers and sell in new ways. Reaction from our clients and the industry has assured that we're on the right heading. Lead traffic and financial results have exceeded our expectations, and our digital business will remain a strategic growth focus."
With the positive response received from MarineMax's evolution of the customer experience, more is on the way. MarineMax continues to look at how existing and new technology can be leveraged to improve the boating lifestyle and how customers find the boat of their dreams, complete the purchase, and take it home – online, in-store, or any combination of the two.