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The Socially Distanced Guide to Pandemic Boat Shopping

Original article published by PassageMaker Magazine OCT 13, 2020.

"We have figured out how to sell boats without boat shows and on-site sales—and in the Boston market, our sales are up 200 percent. There’s a clear embrace of the new technology,” says Larry Russo Sr., who is senior vice president at MarineMax, which has more than 60 dealerships nationwide. “If we didn’t have the pandemic, I think this would have taken 10 to 15 years for the industry to morph into advanced digital strategy. The pandemic forced it to happen in three months."

Read the full article article here.

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