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Interview with MarineMax CEO W. Brett McGill

Original article published by The Wall Street Transcript, August 10, 2020.

W. Brett McGill has served as Chief Executive Officer of MarineMax, Inc. since October 2018 and continues to serve as President, having been promoted to that position in October 2017. Previously, he served as Chief Operating Officer of the company from October 2016 to October 2018. He was Executive Vice President of Operations since October 2015 and Executive Vice President of West Operations since May 2012. He was appointed as an executive officer by the board of directors in November 2012 and as a director of the company in February 2019. Mr. McGill served as one of MarineMax’s regional presidents from March 2006 to May 2012, as Vice President of Information Technology, Service and Parts from October 2004 to March 2006, and as Director of Information Services from March 1998. Mr. McGill began his professional career with a software development firm, Integrated Dealer Systems, prior to joining MarineMax in 1996.

The follow experts are taken from the full interview:

"MarineMax was formed with the vision to change the industry. As a larger organization, we felt we would have a larger voice to bring about customer-focused change. We took the company public in 1998, and before that, we were independent boat retailers. We wanted to create a larger footprint across the country to provide a better boating and service experience for customers."

"We had to sell boats without ever coming in contact with a customer. That solution was driven by our digital marketing and our ability to work with the customer remotely and allow them to see, almost feel and experience our products without physically having to come to the dealership. Our trusted brands and digital capabilities made it easy for our customers to conduct business quickly and remotely."

Read the full article here.

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