The MarineMax Difference

At MarineMax we believe that boating changes people’s lives. We’re more than a dealer. Yes, we sell boats, but we are also a resource.  Our customers get access to a wealth of experience that can match them with the perfect boat from our unparalleled diversity of brands and models. We provide world-class service, financing and insurance, educational programs, access to Getaways!® trips and other boaters.

About MarineMax

  • MarineMax was born from innovative thinking and has maintained that culture for over 22-years. Their roots date back more than 40-years when Executive Chairman of the Board, Bill McGill moved his family to Florida to follow his lifelong passion for boating into a reality. Later, he, along with a group of America's leading boat retailers, decided the boating industry was ripe for change. Uniting their companies maximized efficiency of operations and shared best practices on everything from insurance to mobile boat-servicing. Thus, allowing team members to focus on getting the customer out on the water.

    Today MarineMax operates over 60 independent dealerships across the United States. Each empowered to serve their local boating communities. Each local MarineMax has the same buying as the world's largest recreational marine dealership, which is MarineMax. This allows each local MarineMax to be able to offer the finest products at the best prices.

  • Each MarineMax store is more than a retail boat dealer. To assure our customers have a great total ownership experience, all MarineMax locations offer seminars, classes, group trips to special destinations we call Getaways!®, gatherings called Docktails, offer charter experiences, operate super-yacht management and much more. All these innovative approaches help our customers get the most out of their investment in boating.

    Service is an essential part of the boating lifestyle. At MarineMax, service is not just another profit center, it is a fundamental resource for keeping our customers on the water, enjoying their investments in the lifestyle. MarineMax has experienced mobile service that will repair your boat at your boats location.

  • In addition, MarineMax has just introduced the MarineMax App which takes advantage of the boating industry's continuing advancements. From smart-tech-systems on boats connected to smart phones and tablets, the idea is to help customers spend more time on the water and less time taking care of their boat. The app serves as a platform to request anything and seamlessly communicate with your local MarineMax store. From routine maintenance, requesting a wash or fuel, to a full repair, you can instantly chat with MarineMax boating experts for an exceptional customer experience. The app works worldwide, although MarineMax stores are traditionally in the United States. This means if customers are cruising or on vacation in the Caribbean or other distant destinations, they can easily communicate with the MarineMax store of their choice in the United States to order services.

    At MarineMax, we aren't defined by fiberglass and steel. Boating opens doors that connect us with family, friends and places. We explore the unknown, which sometimes is a place, but more frequently, and importantly, a state of mind that's unlocked only by water. You never quite know what it will be. But it's something you didn't have before. Something you'll never forget, and it will change your life.