Blue is the New Black

In addition to great deals on our model year end boats and exclusive fall savings for BLACK Friday, we invite you to join in on a new tradition: BLUE Friday!

In 2015, PropTalk and SpinSheet Publishing Company introduced a new idea called Blue Friday. Even if you plan to spend part of the day shopping, MarineMax, SpinSheet and PropTalk Magazine encourage you to get outside all month long, and especially on  November 27, and spend time connecting with friends, family, and fishing buddies. Share your adventures with us by using the hashtag #BlueFriday.

Whether you’re in a warm sunny climate or the air is beginning to get quite brisk, getting outside is more than an opportunity to connect with loved ones – it’s also good for you!

In his bestselling book Blue Mind, Dr. Wallace J. Nichols sites numerous studies showing that being on and around the water has tangible benefits. The mere sight and sound of water, Nichols says, promotes wellness by lowering cortisol — or stress — and  increasing serotonin, dopamine, and oxytocin — your brain’s “feel-good hormones.”

When people are constantly connected to devices, it creates stress and anxiety, something Nichols dubs “Red Mind.” In contrast, “Blue Mind” is when people are in a state of calm, peace and happiness associated with water.

During a pandemic, when stress and anxiety can be high, experts say it’s especially important to find ways to unplug and unwind; the Centers for Disease Control published a page on its website in July urging readers to find healthy ways to cope with anxiety that comes from the pandemic.

This past summer, we saw people flocking to boating in droves, and that might actually be easing some of that stress — in October, the University of Exeter Medical School in the United Kingdom published research showing that people living near the ocean are 22% less likely to be depressed or anxious. 

  • Boat running out on the water with people onboard
    Four out of 5 people say being around water relaxes them, according to a 2017 study by Wakefield Research, and 72% of Americans say they feel healthier after spending time on the water.
  • Kids and family playing in the water with boat in the background
    “A boat is, in fact, medicine for our minds,” says Nichols, adding that those benefits are magnified when shared with loved ones.
  • Grandfather fishing with grandson on a boat
    “A grandfather who takes his grandchild fishing builds lasting one-on-one memories. Spouses bond over being on the water. We get closer to our friends, and because of how it makes us feel, water is certainly a great place for a date,” says Nichols. “We recall those experiences later — both consciously and unconsciously — and that helps with our connections. With larger boats that require more than one person, you build teamwork, trust, and shared adventure, all memory-makers.” 
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