Latest in the Market with MarineMax

Amongst all types of boats, there is one category that is propelling past others in sales. According to the latest Powerboat Sales Trends report generated in October 2023, which is part of NMMA’s 2022 U.S. Recreational Boating Statistical Abstract, jet boat unit sales are up approximately by 2,200 units or have increased by 39.4%. The report also states that regardless of a decline in units sold in 2022, the whole market for powerboats grew by 3.3%, which equates to $16 billion.  

Since boat show season is underway, many new boaters seek the latest models and boating trends at boating events and shows. According to an article on tradeonlytoday.com, it is predicted that similar trends of first-time boat buyers will continue to attend boat shows in 2024 as they have in the past year. The report also states that besides discovering new products and speaking to brand consultants, boat show attendees ranging from 18 to 24 of age are also seeking a human connection, education, and experiences that are fun, according to a 2021 consumer survey conducted by Discover Boating. In addition, the same article also states that a Discover Boating study also shows that prior to visiting a dealer, about 61% of first-time boat buyers intend to go to a boat show.