With many boat shows in the works and numerous Americans still interested in outdoor recreation, the boating industry is maintaining its stance in the market with the start of the new year. According to the statistics online in a recent article through the National Marine Manufacturers Association (NMMA), it is predicted that a healthy demand for new units will be similar to numbers in 2022. Additionally, the same report also states that the segments that drove growth in 2022 included entry-level boaters purchasing various crafts such as pontoons, fishing boats, and other personal watercraft measuring less than 26 feet in length.
A positive outlook also remains for 2023, as stated by Frank Hugelmeyer, NMMA president, within the same article who said, “We’ve already seen encouraging sales reports within certain categories, coupled with consumers continuing to invest in the unique experiences that come from being on the water.”
Similarly, statistics through data from the U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) within the same article through NMMA.org states that the outdoor recreation sector generated $862 billion, which accounts for 1.9 percent of the U.S. GDP. This report also states that fishing and recreational boating are the top contributors to this sector, which exceeds numbers in other outdoor activities such as hunting, RV travel, and others.
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