Brokerage News and Market Update

National Marine Manufacturers Association reported that new powerboat retail sales reached record highs before closing out 2020 with an estimated increase of 12% in retail unit sales, compared to 2019. Insights from the New Powerboat Registration dashboard report that 82,000 new personal watercraft (PWC) were sold in December 2020, setting the highest annual sales level in over 19 years. Boat retailers also reported that all boat segments saw growth, ranging from 7 to 26%. Of those segments, freshwater fishing and pontoon boats accounted for an estimated 50% of new powerboat sales in 2020, with around 143,000 units sold. Boat sales are predicted to maintain these record-breaking levels through 2021, while manufacturers are fulfilling the accumulation of orders from 2020.

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