The Azimut Yachts installation told a story of experimentation, talented people and excellent collaborations. But most importantly, it told the story of the magical adventure of seafaring through a multi-sensory experience that goes beyond the boat as a product and raises it to the level of emotions. Joie de vivre, thrills and a beating heart, dreams turned into reality: this is the essence of La Dolce Vita 3.0, which draws on Federico Fellini’s masterpiece to offer a contemporary take on a lifestyle that marries the ability to enjoy every instant to the full, with a taste for the beautiful things in life. The protagonist is the Made in Italy ethos, as an expression of sophisticated design, innovation, technological research and precious details.
A supply chain to create beauty, one that doesn’t tell its story as an exercise in didactics, but reveals itself a little at a time: so we have the finest raw materials (marble, wood, fabric) transformed by the creative flair of fine craftsmen into best-of-breed surfaces, furniture and accessories. So we have the exclusive details and tactile experiences offered by fine linen and sophisticated porcelain. As well of course as the appeal of avant-garde projects that are also expressions of beauty, like green carbon, a principled choice to put carbon at the service of comfort and respect for the environment.
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