Our History

The roots of MarineMax date back over 40 years, but the story starts when Executive Chairman of the Board, Bill McGill, moved his family to Florida to turn his lifelong passion into what would become the world’s largest boat retailer. It was the start of thousands of family memories all centered on the water.

Later he, along with a group of America’s leading boat retailers, decided the boating industry was in need of change. By uniting companies they could maximize efficiency of operations while sharing best practices on everything from insurance to mobile boat-servicing, and allow team members to focus on what’s important:  getting customers out on the water.  And we have been proudly doing so since 1998 as a publicly traded company. This new approach became MarineMax. What made this possible? We were United by Water.

Our Offer

We aren’t defined by fiberglass and steel. Boating opens doors that connect us with family, friends and places. We explore the unknown, which sometimes is a place, but more frequently, and importantly, a state of mind that’s unlocked only by water. You never quite know what it will be. But it’s something you didn’t have before. Something you’ll never forget, and it will change your life.

A parent gets to know their child better and they grow a little closer each time they’re out together. A couple meets a new set of friends who teach them a completely different side of life. They are United by Water.

Our Difference

We’re more than a dealer. Yes, we sell boats, but we are also a resource.  Our customers get access to a wealth of experience that can match them with the perfect boat from our unparalleled diversity of brands and models. We provide world-class service, financing and insurance, educational programs, access to Getaways!® trips and other boaters.

We’re all boaters with such passion for the water we can’t help but share it. We offer multiple platforms beyond boat sales to share our joy and enable our customers to do the same. As employees and as people, just like our customers, we are United by Water.

Our Brands

They’re diverse in size and use. Spread across our customer activities of Leisure, Fishing, Watersports, Luxury and Vacations too. From 11 to over 111 feet! From being surrounded by your family to being surrounded by your own crew.

The diversity is staggering, but we believe the transformative qualities of the water should be shared by everyone, so we created our boat lineup accordingly. Our promise gives them meaning and reason to exist next to one another on our showroom floor. Our brands are United by Water.