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MarineMax Culture

Giving back to the community in a way that helps those in need, because everyone deserves to have a joyful holiday season.
Like most businesses that have been around for some time, MarineMax has developed a corporate culture. Much of the culture comes from MarineMax CEO and President, Bill McGill and his love for the water and watersports. The MarineMax tagline “United by Water” succinctly captures the spirit of the MarineMax culture. We are all in it together, bound by a common love for boating and the boating lifestyle. Another important tenet is that each MarineMax store is an integral part of the community they serve and from time to time we need to give back for that privilege. MarineMax Orlando is an exemplary case of a store that resonates that precept.

When MarineMax acquired the Sea Ray dealership in Orlando, the new store manager, Bryan Douglas, wanted to show the community that MarineMax wasn’t just taking over from a much respected, longtime owner. He also wanted to show that MarineMax can make a difference - not just with the MarineMax Advantages relating to sales and service, but as a corporate member of the community. The sales and service teams got together and decided that they should support Toys for Tots and run a Christmas bike drive for disadvantaged youth in the community.

They teamed with an immensely popular drive-time radio station, WTKSFM and got the word out on their scrolling message sign and banners from their showroom overlooking Orlando’s I-4 corridor, the most heavily trafficked roadway in Orlando.

“People are busy and when Christmas time comes around there are a lot of children out there that aren’t as fortunate as others, and this is just our way of giving back,” said Douglas. “It also means a lot to our team members; I’ve seen associates in tears. When you see kids walking in the dealership with their parents, and they donate their allowance to bring a bike into someone else’s Christmas, it is a very touching story.”

When the MarineMax Orlando team learned that there are 190,000 kids whose families live below the poverty line, of which 12,000 are homeless, they felt compelled to help. They began a school supply drive to support A Gift For Teaching. A Gift for Teaching serves 338 public school with free school supplies for underprivileged school children. They were able to fill two boats with over 100,000 pieces of supplies for local children two years in a row.

This is just one example of how the MarineMax stores give back to their communities. Find out which your local MarineMax has a cause that they support and get behind them.

"We are happy to help. It’s the Marines, who every year collect millions of new toys, distributing them to families all over this country, and A Gift For Teaching, with their local support of our school aged children families that cannot afford a decent breakfast much less school supplies, these are the real heroes."